Creatures of Comfort
Apparel
When Jade Lai graduated with a degree in environmental art from Otis College of Art and Design, she wasn’t sure what the future held for her, so she decided to dabble in a bit of everything. And we...
When Jade Lai graduated with a degree in environmental art from Otis College of Art and Design, she wasn’t sure what the future held for her, so she decided to dabble in a bit of everything. And we mean everything. From furniture design, to graphics and branding, to fashion-show production, Jade followed one creative path to another, and, after leaving L.A. to work a ten-month stint at Esprit in Hong Kong, Jade realized the corporate world was never going to be her thing. So she came home and set up shop: Creatures of Comfort, the super-cool, ahead-of-the-curve store, arrived on Melrose in August of 2005, and a clothing line that goes by the same name came 5 years after. “When I opened the store I wanted it to be a lifestyle space,” says Jade. “We designed these modular boxes that kept on moving around according to the needs of the store. I have a lot of interesting friends who I wanted to work with, so the design of the store was built in a way that we could do that.” In 2009, Jade packed her bags for NYC to open the second location on Mulberry Street in Nolita, attracting quite the fan-girl following along the way.Brand Details
Founder
Jade Lai
Designer
Jade Lai
from
2005to
PresentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
Websites
http://www.creaturesofcomfort.usThe financial data for this brand is limited.
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