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With its BOSS brand, the Company is reaching out to status-oriented, rationally-minded customers who wish to dress in a classic yet modern and high-quality style. The BOSS customer has exacting sta...
With its BOSS brand, the Company is reaching out to status-oriented, rationally-minded customers who wish to dress in a classic yet modern and high-quality style. The BOSS customer has exacting standards when it comes to quality and fit, and attaches great importance to an adequate value-for-money proposition. The shopping experience must also meet the highest standards, particularly with regard to personal service. BOSS offers this customer confident businesswear and refined casualwear collections in the upper premium segment, characterized by the highest quality, elegant cuts and clear designs.Brand Details
Founder
Hugo Boss
Designer
Jason Wu
from
2013to
February 2018Brand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women, Kids
Last fiscal year ended on December 31, 2019
in Millions of EUR
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