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The project of a great multibrand has New York’s special touch. Imagine yourself entering a loft in Soho, New York’s most vibrant neighborhood, where the ambience is modern, as well as one of beaut...
The project of a great multibrand has New York’s special touch. Imagine yourself entering a loft in Soho, New York’s most vibrant neighborhood, where the ambience is modern, as well as one of beautiful and hip people. This is Mandi & Co, a different concept of fashion in Brazil’s retail segment. A store for those who consume all that is new and are connected to international behavior, fashion and cultural trends. The project gathers in the same space Mandi and partner brands for men and women who value moments of leisure and fun in the urban lifestyle. It features such names as G-Star, Scoth & Soda, Seven, K-Way, Skull Candy, Los Dos Football Culture. Currently, Mandi & Co. has 32 stores in Brazil’s best shopping malls.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women
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