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Nivea

Hamburg,

Germany

1911

Body Care / Man Care / Skin Care / Sun Care / Toiletries

Today, consumers especially recognise the traditional NIVEA Creme for its blue tin. However, looking back to the beginnings of the NIVEA brand in 1911, the creme was originally packaged in a yellow...

Brand Details

Founder

Oskar Troplowitz

Brand Strategy

Market segment

Mass Market

Core business

Beauty

Targets

Men, Women, Kids

Contacts

+49 40 4909 0

Socials

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Deep Dive

Beiersdorf AG financial report 2021

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Nivea Flash News

  • Nivea men renews sponsorship of R...

    For NIVEA MEN, the partnership offers a unique opportunity to reach their target group with their skin care e...

    05/10/2022

  • Nivea strives towards a more sust...

    Reduce, Recycle, Reuse and Replace is Beiersdorf’s 4R approach. For their flagship personal brand, Nivea, the...

    05/10/2022

  • Beiersdorf AG FY2021: sales up 9.7%

    Beiersdorf AG, the manufacturer of Nivea and La Prairie, FY2021: sales up 9.7% to €7,6 billion

    18/04/2022

  • Beiersdorf 2022 Q1 sales €2,2 bil...

    Beiersdorf AG, the manufacturer of Nivea and La Prairie, FY2022 Q1 sales were €2,22 billion

    18/04/2022

  • Nivea India sets a virtual Guinne...

    The record created was for the title, “Most People Washing Their Face Online Simultaneously” on a live stream...

    03/08/2020

  • Nivea to review its products, mar...

    The move by Nivea, which is marketed in more than 170 countries, comes in tandem with Johnson & Johnson (...

    30/06/2020

  • Nivea's start-up program in South...

    Beiersdorf's Nivea Accelerator (NX) program is a start-up program to launch five companies in a year. Based i...

    29/06/2020

  • Nivea makes TikTok debut

    Nivea features leading TV personalities and influencers in India for its latest #SharetheCare campaign encour...

    12/06/2020

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