Beauty and Skincare Brand Strategies for Zalphas

From Zara’s Mini Artists to Fenty Beauty’s Fenty Snacks, retail approaches engage teens and tweens.

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  • Audemars Piguet

    Audemars Piguet & John Mayer

    Audemars Piguet is allying with the singer John Mayer to co-design the latest iteration of the Royal Oak Perpetual Calendar with self-winding Calibre 5134.

  • Zimmermann

    Zimmermann Plans for a 4-month Pop-up

    Zimmermann is planning a 4-month pop-up influenced by summer vibes at its shop inside Le Bon Marché.

  • Pantene

    Chiara Ferragni is Not Pantene's Ambassador

    Pantene is not renewing the contract with Chiara Ferragni. Her role as the brand ambassador is replaced by Havi Mond.

  • Kenzo

    Kenzo Joins Forces with Verdy

    Kenzo is collaborating with the Japanese artist Verdy for the second time to create the 'Colors,' its SS24 collection with the influence of primary colors.

  • Bershka

    Bershka with NTS Radio

    Bershka has commissioned NTS Radio to work on curating music as a part of its in-store experience.

  • Hollister

    Hollister's Summer Music Program

    Hollister has launched its Summer Music Program to engage its young customers with a major focus on the mental health of Gen Z.

  • Stone Island

    Stone Island at Milan Design Week

    Stone Island presents the newest edition of the ‘Prototype Research’ project which works on innovating fabric-related products at Milan Design Week 2024.

  • Freitag

    Freitag's Mono-Material Bag

    Freitag prioritizes circular fashion with its mono-material backpack by creating it with only one material that can be recycled as a whole.

  • Sacai

    Sacai x Bunney x Eugene Whang

    Sacai makes a three-way partnership with jewelry brand Bunney and designer Eugene Whang to create a collective with the inspiration from Tulip Mania, the hike in tulip prices in Holland in the 17th century.

  • Rolex

    Laings' Rolex Boutique in Southampton

    Laings has unveiled its Rolex showroom in Southampton, equipped with a wide range of services and collections in a 200 sqm space.

Sectors & Markets

Beauty and Skincare Brand Strategies for Zalphas

From Zara’s Mini Artists to Fenty Beauty’s Fenty Snacks, retail approaches en...

Sectors & Markets

Strategies for Sports and Outdoor Adventures in APAC

From sustaining local sports to involving urban outdoor explorers, brand appr...

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