United States


Hair Care

Pantene is a brand of hair care products owned by Procter & Gamble. The product line was first introduced in Europe in 1947 by Hoffmann-La Roche of Switzerland, which branded the name based on pant...

Brand Details


Fritz Hoffmann-La Roche

Brand Strategy

Market segment

Mass Market

Core business



Men, Women


+1 800 945 7768


Pantene Flash News

  • Chiara Ferragni is Not Pantene's Ambassador

    Pantene is not renewing the contract with Chiara Ferragni. Her role as the brand ambassador is replaced by Havi Mond.


  • Tini Stoessel is Pantene's Healthy Hair Ambassador

    Pantene appoints Tini Stoessel as its new Healthy Hair Ambassador and strategises to sponsor her first US tour.


  • P&G's Head & Shoulders and Pantene Aim to Help Close the ...

    Head & Shoulders Royal Oils and Pantene Gold Series’ Rooted in Science campaign continues efforts to help close the racial gap in STEM.


  • P&G recalls products over cancer scare

    P&G recalls products over cancer scare from its Pantene and Herbal Essences brands


  • Pantene USA Partners With The Dresscode Project for Pride

    Pantene USA is bringing Pride into the salon. For this year’s Pride Month, the hair-care brand is donating to The Dresscode Project, which helps facilitate gender-inclusive haircuts and services to LGBTQ people. Pantene USA is of...


  • Pantene & Ketchum Win Campaign of the Year Award

    Pantene - and MMK+ (Ketchum Basil) - won the Campaign of the Year Award in the PRWeek Global Awards, announced last week. PRWeek hosted the awards virtually on Twitter.Pantene's "Suéltate El Pelo (Let Your Hair Down)," campaign, ...


  • China's hair care products turnover increased by 319% yea...

    According to the 24-hour final sales data of JD Supermarket's glow season in the hair care super category, the turnover of shampoo products increased by 319% year-on-year; the turnover of body care increased by 190% year-on-year;...


  • Driven by high-end innovation and price increases, net sa...

    Due to the strength of the US dollar and difficulties encountered by the baby industry, Procter & Gamble's revenue growth in the second quarter was lower than expected.In the three months ended December 31, the American giant...


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Deep Dive

Procter & Gamble Co. financial report 2023

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