Australian
Accessories / Active Wear / Apparel
In the fifties the Australian tennis players were leader all over the world and were taken as example for their elegance and class both on and off the court. Rod Leaver, Ken Roswell and their fell...
In the fifties the Australian tennis players were leader all over the world and were taken as example for their elegance and class both on and off the court. Rod Leaver, Ken Roswell and their fellowmen were living archetypes of that elegance and fantasy that inspire Australian garments.The kangaroo became therefore the logo of the new tennis line and Australian the brand name. Over the years,due to the strong identification of the logo, the kangaroo, and the victories of important testimonials, such as Ivan Lendl and Goran Ivanisevic, Australian has gained great appeal and become one of the most important brands all over the world. Thanks to the stylish Australian attire with its comfort and elegance, the cross-over between the tennis and the sportswear worlds was brief.Brand Details
Founder
Leardo Gabrielli
Brand Strategy
Market segment
Mass Market
Core business
Active Wear
Targets
Men, Women
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