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Sectors & Markets
The Hereafters in Beauty Retails
From beauty clubs to tech-xpertise, strategies that can be followed by the industry in the future.
Trends
K-Pop’s Budding Queens are Creating History
aespa, IVE , NMIXX and LE SSERAFIM give their fare-shares of joint ventures in the Fashion world.
Trends
Diwali 2023: The Ideal Season For Brands and Retailers
How can brands approach Indian consumers for this festive season?
Trends
Stray Kids Step into the Major Leagues
Be it Tommy Hilfiger or Louis Vuitton, the K-pop band is straying from domestic to international.
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A Closer Look at the OTB Group's Performance
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Brands’ Take on In-Game Advertising
Strategies and actions followed by brands in the gaming ad market.