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K-Pop Goddesses Dominating the Luxury Industry
From stage to fashion week, how pop sensations BLACKPINK and NewJeans are becoming the faces of global brands.
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LGBTQIA+ Inclusion in Fashion Branding
The community with opportunities and complications.
Digital marketing
TikTok’s Booming Contribution to Fashion and Beauty
The Short-Video App drives high Media Impact Value for the brands.
Digital marketing
Brands’ Best Strategies in Xiaohongshu (Little Red Book)
Tips to thrive in a popular e-commerce platform in China.
Trends
Women’s FIFA 2023: Formalwear For the Fashion-Forward
Brands are Taking Over the FIFA Women’s World Cup
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Digital marketing
TikTok’s Booming Contribution to Fashion and Beauty
The Short-Video App drives high Media Impact Value for the brands.
Digital marketing
Brands’ Best Strategies in Xiaohongshu (Little Red Book)
Tips to thrive in a popular e-commerce platform in China.
Digital marketing
The United Future of Generative AI and Retailing
Using generative AI in retail and shopping
Digital marketing
The Most Watched FW23 Women's Fashion Shows
From Instagram to WeChat: A Comparative Analysis of the Most Viewed FW23 Wome...
Digital marketing
The Key Elements of Chanel's Luxury Marketing
Exploring the Essential Components of Chanel's Exemplary Luxury Marketing Str...