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The Hereafters in Beauty Retails
From beauty clubs to tech-xpertise, strategies that can be followed by the industry in the future.
Trends
K-Pop’s Budding Queens are Creating History
aespa, IVE , NMIXX and LE SSERAFIM give their fare-shares of joint ventures in the Fashion world.
Trends
Diwali 2023: The Ideal Season For Brands and Retailers
How can brands approach Indian consumers for this festive season?
Trends
Stray Kids Step into the Major Leagues
Be it Tommy Hilfiger or Louis Vuitton, the K-pop band is straying from domestic to international.
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Digital marketing
Innovative Key Strategies in E-Commerce
Focus on AI, AR and other e-commerce approaches that drive sales of fashion b...
Digital marketing
TikTok’s Booming Contribution to Fashion and Beauty
The Short-Video App drives high Media Impact Value for the brands.
Digital marketing
Brands’ Best Strategies in Xiaohongshu (Little Red Book)
Tips to thrive in a popular e-commerce platform in China.
Digital marketing
The United Future of Generative AI and Retailing
Using generative AI in retail and shopping
Digital marketing
The Most Watched FW23 Women's Fashion Shows
From Instagram to WeChat: A Comparative Analysis of the Most Viewed FW23 Wome...
Digital marketing
The Key Elements of Chanel's Luxury Marketing
Exploring the Essential Components of Chanel's Exemplary Luxury Marketing Str...