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From beauty clubs to tech-xpertise, strategies that can be followed by the industry in the future.
Trends
aespa, IVE , NMIXX and LE SSERAFIM give their fare-shares of joint ventures in the Fashion world.
Trends
How can brands approach Indian consumers for this festive season?
Trends
Be it Tommy Hilfiger or Louis Vuitton, the K-pop band is straying from domestic to international.
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Focus on AI, AR and other e-commerce approaches that drive sales of fashion b...
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The Short-Video App drives high Media Impact Value for the brands.
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Tips to thrive in a popular e-commerce platform in China.
Digital marketing
Using generative AI in retail and shopping
Digital marketing
From Instagram to WeChat: A Comparative Analysis of the Most Viewed FW23 Wome...
Digital marketing
Exploring the Essential Components of Chanel's Exemplary Luxury Marketing Str...