Heavy Project
Apparel / Denim
Jeans. A revolutionary article of clothing that has a casual elegance, is chic yet sporty. They are made from a fabric that is constantly renewed, attentively following fashion and also anticipatin...
Jeans. A revolutionary article of clothing that has a casual elegance, is chic yet sporty. They are made from a fabric that is constantly renewed, attentively following fashion and also anticipating it, undeniably symbolizing comfort associated with a specific stylishness. As versatile as a second skin, jeans have inspired even the most renowned designers who have produced trendy creations that emphasize the eclectic personality of jeans and their natural tendency towards non-conformism. Jeans have become a universally recognized symbol over the years to the extent of being considered an across-the-board eternal cult-garment, the compromise for a style that is acceptable whatever the occasion.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women
