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Les Lis Blanc is a Brazilian clothing retailer company focused in women premium apparel and accessories segment founded in 1988 in São Paulo and today has 173 stores. Le Lis Blanc’s customers are ...
Les Lis Blanc is a Brazilian clothing retailer company focused in women premium apparel and accessories segment founded in 1988 in São Paulo and today has 173 stores. Le Lis Blanc’s customers are mainly women in the higher income brackets. The Company designs a broad product line, ranging from career wear to resort wear, from party wear to formal evening gowns. In 2005, Le Lis Blanc added home décor products. The Company currently distributes their products directly through company stores and licensed stores. They also sell their products on a wholesale basis to specialty multi-brand stores. Currently the company has 173 stores, being 79 company stores under the Le Lis Blanc brand, 39 company stores under the Bo.Bô brand, 14 stores under Noir,Le Lis brand and 13 John John stores.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women, Kids
Websites
http://www.lelis.com.br/The financial data for this brand is limited.
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