Lubiam
Accessories / Apparel
LUBIAM is one of the few Italian companies which is still run by the family of its founder, Luigi Bianchi, who in 1911 set up Primaria Sartoria Luigi Bianchi – menswear and women’s dresses and suit...
LUBIAM is one of the few Italian companies which is still run by the family of its founder, Luigi Bianchi, who in 1911 set up Primaria Sartoria Luigi Bianchi – menswear and women’s dresses and suits. Thanks to his enthusiasm and passion for tradition, Luigi Bianchi soon succeeded in starting up a successful firm, abandoning the womenswear at the end of the 1920s and focusing all his efforts and attention on tailoring for men, with 250 employees in 1933, which increased to over 400 in 1936. Through a long specialisation and innovation process strongly motivated by Luigi’s eldest son, Edgardo, the Industria Confezioni Luigi Bianchi (Luigi Bianchi Production Industry) was established followed by LUBIAM, an acronym of Luigi Bianchi Mantova, underlining the profound ties with its land of origin. From this moment onwards, the story evolves in a rapid succession of events and successes among which the company’s gradual expansion first in the United States and then in all the countries in Europe and the world as far as China and Japan. In the 1990s, a global restructuring process was undertaken by the company in order to find new development prospects for the brand. In the Bianchi family, the enthusiasm for tradition has been passed on from father to son, straight through to the family’s fourth generation – Giuliano’s sons, Edgardo Jr, Giovanni and Gabriele and their cousins, Andrea and Laura Benedini – who have taken up the task of renewing the company’s spirit by launching new designs intended for a public with a taste for contemporary and high quality-tailored clothes. Besides being a successful menswear company, LUBIAM is also an ethical and family-friendly company. Winner of the Family-Work Prize in 2009, it established itself as a sound leading company by improving both its production levels and the working environment of its employees. Many company policies have been implemented, which include the introduction of flexible hours and part-time (38% of its employees), as well as the Ida and Edgardo Bianchi nursery that opened up in 2010. “We truly believe in family values,” states Edgardo Bianchi, Managing Director of LUBIAM, “this is why we want togive our employees substantial support in their everyday lives. We believe in solidarity and we hope to be anexample to other firms similar to ours.”Brand Details
Founder
Luigi Bianchi,
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women
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