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New York,

United States


Make-up / Nail Care / Skin Care

From a small, family-owned business created in 1915 to the world's number one make-up brand, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement,...

Brand Details


Thomas Lyle Williams

Brand Strategy

Market segment

Mass Market

Core business





+1 212 818 1500


Financial Report

Last fiscal year ended on

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L'Oreal SA financial report

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Maybelline Flash News

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    Some of Maybelline's best sellers including the Superstay Matte Ink and the City Mini Palette are wrapped in ...


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    The beauty company will play an ad, on their product Maybelline Mascara Merge. While playing the ad, users ar...


  • Pokemon x Maybelline

    Pokemon x Maybelline: the makeup house is making its own Pikachu collection


  • Gigi Hadid for the new Maybelline ad

    Gigi Hadid for the new Maybelline ad, where she poses on top of a New York cab.


  • Maybelline New York launches its ...

    Cosmetics brand, Maybelline New York, has rolled out its new campaign #PressPlay, urging consumers to resume ...


  • Maybelline New York announces K-p...

    Maybelline welcomes ITZY's members - Yeji, Lia, Ryujin, Chaeryeong, and Yuna as Global spokesmodels.


  • Maybelline holding company L'Orea...

    Maybelline holding company L'Oreal Q1-21 report shows ended of 31 march 2021, amounted to 7.61 billion euros,...


  • Maybelline launches new philosoph...

    Beauty giant Maybelline New York has launched Brave Together—a global philanthropic platform to break down th...


  • Maybelline to launch recycling bi...

    Maybelline brand is launching recycling bins across 1,000 stores in the UK to help customers dispose of their...


  • L'Oréal's first interactive live ...

    L'Oréal China, together with China Unicom and artificial intelligence startups, successfully tested the first...


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