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Met was created in 1997, after the meeting between Moreno Giuriato, owner of Italservices, specialised in producing and marketing international brands, and Gegè Schiena, that milestone of the 70s I...
Met was created in 1997, after the meeting between Moreno Giuriato, owner of Italservices, specialised in producing and marketing international brands, and Gegè Schiena, that milestone of the 70s Italian jeans panorama and an important name in the casual wear sector, well-known for his product and style skills and as the founder of companies and inventor of internationally successful brands and lines - he was behind the historical brand Americanino and many others like: Avirex, Murphi & Nye, New York, Kingino.Brand Details
Founder
Gegè Schiena
Designer
Gegè Schiena
from
1997to
PresentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
Deep Dive
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