Prada
Accessories / Apparel / Bags / Denim / Fragrance / Jewelry / Shoes / Swimwear / Underwear & Lingerie
The Prada brand was created in 1913 by Mr. Mario Prada and has become one of the most prestigious and widely-recognized brands in the fashion and luxury goods industries. The brand's iconic trade...
The Prada brand was created in 1913 by Mr. Mario Prada and has become one of the most prestigious and widely-recognized brands in the fashion and luxury goods industries. The brand's iconic trademarks, which are readily recognized around the world, incorporate the Savoy coat of arms and Savoy figure-of-eight knot, reflecting its heritage as an official supplier to the former Royal family of Italy. Introduced in the 1980s, Prada's famous black nylon bag with the signature triangle logo has been an enduring classic, with both the nylon bag and the logo becoming icons in the brand's history. Prada brand represents the best of Italian culture and tradition, sophisticated style and uncompromising quality, and as one of the most innovative fashion brands it is capable of re-defining "the norm" and setting new trends. Prada also captured the attention of literary and cinematic audiences when the novel "The Devil Wears Prada" was first published in 2003, and then was made into a movie in 2006. Prada brand's distinctive originality is built on its unique approach to style, craftsmanship and constant innovation in materials and designs, as it unceasingly exert creativity in the development of fashionable designs, sophisticated fabrics and innovative production techniques. At the heart of the evolution of fashion, Prada has been a sophisticated interpreter of its times and a forerunner of style and trends. The Prada brand targets an international customer base that is modern, sophisticated, attuned to stylistic innovations, and expects craftsmanship of the highest quality. By combining an attention to detail and quality with cutting-edge styling, it aim to make each of our Prada designs one-of-a-kind.Brand Details
Founder
Mario Prada
Designer
Miuccia Prada
from
1977to
PresentRaf Simons (co-creative director)
from
February 2020to
PresentBrand Strategy
Market segment
Premium
Core business
Accessories
Targets
Men, Women, Kids
Financial Report
Last fiscal year ended on December 31, 2019
Revenue per year
in Millions of EUR
