Allen Solly
Accessories / Apparel / Bags
The company aimed to emerge as a brand which was totally new and did not stick to conventions. “Friday Dressing” was introduced to give the company a stronghold. Initially the Indian markets was no...
The company aimed to emerge as a brand which was totally new and did not stick to conventions. “Friday Dressing” was introduced to give the company a stronghold. Initially the Indian markets was not open to experimental apparel for men. Friday dressing by Allen Solly gave Indian corporates a chance to transform their wardrobes. The new formal wear was relaxed and not boring. The Aditya Birla Group took over Allen Solly in 2001 .Brand Details
Founder
Allen Solly
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women, Kids
Allen Solly Latest News
Allen Solly and Sania Mirza
Allen Solly has looped in Tennis player Sania Mirza as its newest brand ambassador for the women's wear category.
Allen Solly Opens its Largest Retail Outlet in India
Allen Solly has launched its largest outlet in India in Banjara Hills, Hyderabad with a space spanning 5.300 sq.ft through three levels.
Allen Solly's Patterns of God
Allen Solly lets out a new men's shirt collection, named Patterns of God, influenced by cosmic patterns. The range is available exclusively on its app.
Allen Solly with Wimbledon
Allen Solly is teaming up with Wimbledon to create a sub-brand Solly Sport. It will offer the Wimbledon-style aesthetics to the Indian market.
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