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Allen Solly

Accessories / Apparel / Bags

The company aimed to emerge as a brand which was totally new and did not stick to conventions. “Friday Dressing” was introduced to give the company a stronghold. Initially the Indian markets was no...

Brand Details


Allen Solly

Brand Strategy

Market segment

Mass Market

Core business



Men, Women, Kids



+91 80 41446000


Allen Solly Flash News

  • Allen Solly unveils New Cochin Store

    Allen Solly inaugurates its new outlet in Cochin, India dedicated to the brand's womenswear.


  • Allen Solly Doubles up in Mumbai

    ABFRL, the owner of Allen Solly, opens two retail outlets in Infiniti Mall and Kasturi Plaza in Mumbai with Planet Fashion.


  • New Allen Solly Store In India

    Allen Solly launches its largest flagship store in HSR layout, Bangalore to expand its retail circle.


  • Allen Solly has opened a new store in Bangalore

    Allen Solly has opened a 5000 sq.ft. flagship store in Bangalore, India.


  • Allen Solly among others to participate in Amazon’s Great...

    On September 23, Allen Solly will be part of Amazon’s Great Indian Festival where customers have great deals and can directly interact with experts who will showcase new products.


  • Allen Solly launches campaign to celebrate the spirit of ...

    Allen Solly has introduced a digital campaign ‘Made with Hand, Made with Love’ to celebrate the undying spirit & creativity of c.Anil S. Kumar, COO, Allen Solly, said, “For us, this unique handmade collection means more than ...


  • Allen Solly releases Handmade Collection

    Allen Solly unveils limited-edition ‘Handmade Collection’ with the campaign “Made with Hands, Made with Love”The Collection is a tribute to the inherent creativity and relentless passion of the garment worker at Allen Solly Facto...


  • Allen Solly releases Travel Safe Jackets

    Allen Solly launches 'Travel Safe Jackets', the antiviral jacket. The fabric used in the product is treated with HeiQ Viroblock® Swiss Technology that is tested to provide resistance against common viruses(enveloped) and bacteria...


  • Allen Solly introduces masks, says wear it like a smile i...

    Anil S. Kumar, COO, Allen Solly, said, "Driven by the need of the hour, wearing face masks has become a new normal. They are now an unavoidable necessity for the greater good. Our campaign aims to add a fresh and positive perspec...


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Deep Dive

Aditya Birla Fashion & Retail Ltd. financial report 2023

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