Assos
Accessories / Active Wear / Body Care / Skin Care / Underwear & Lingerie
Based in Ticino “Terra di Ciclismo”, Switzerland, ASSOS SA was founded in 1976 with the creation of the first ever Lycra® cycling shorts. Thanks to its continued investments in R&D, the company has...
Based in Ticino “Terra di Ciclismo”, Switzerland, ASSOS SA was founded in 1976 with the creation of the first ever Lycra® cycling shorts. Thanks to its continued investments in R&D, the company has developed a number of innovations that have imposed the direction in which the bicycle industry has evolved – most of them are now industry standards: first Lycra® shorts (’76), first sublimination on a cycling jersey (’80), first Elastic Interface cycling short insert (2001), Choose your Comfort concept (2003), Project Starbust, the fastest cycling bodysuit on earth (2004), S5 the next cycling shorts generation (2008) are only a few examples. Today, ASSOS proudly provides the Total Cycling Comfort to more than 30 countries around the world: the integrity of the brand is safeguarded by carefully selected distributors who present ASSOS products to their markets with local expertise. Enabling you to enjoy your ride in total comfort and well protected is what makes the ASSOS difference. Their prime objective is to maximize total comfort when in the saddle. Your ride, your time is what really counts to them. ASSOS use performance oriented fabrics to construct highly technical garments which are light, low volume and sensitive. Not rigid, “bullet-proof” stuff. ASSOS apparel is precious: functional, high-tech and, yes, it can be more delicate than ordinary cycling gear. All this, for the increase in your well-being and enjoyment when cycling, be it for fitness or competition. ASSOS equipment is engineered to handle high mileage in different climatic conditions, garments that are made for true cycling, to last many kilometers. Because of its high performance DNA, ASSOS equipment is not made to last forever, but by following a few simple but essential guidelines, you can extend your garment’s lifespan and take full advantage of what ASSOS is capable of doing for your well-being.Brand Details
Brand Strategy
Market segment
Premium
Core business
Active Wear
Targets
Men, Women
Assos Latest News
Assos + Whoop
Assos allies with Whoop to launch Smart Bib Shorts that can track fitness and health data as well as strain, recovery, sleep, and more.