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A French symbol of elegance and refinement, Aubade has always looked for new technical innovations, discoveries, daring and metamorphosis. An expertise and corset-making tradition that have large...
A French symbol of elegance and refinement, Aubade has always looked for new technical innovations, discoveries, daring and metamorphosis. An expertise and corset-making tradition that have largely contributed to the change in women’s outlook on their femininity. Aubade is a top-of-the-range lingerie brand, an ode to femininity and its power of seduction. Inspired by courteous love, the choice of the name Aubade in itself brings to mind the game of seduction. An extremely innovative approach in the 1960s initiated a mini-revolution at a time when lingerie was seen as a functional product first and foremost. Aubade was the first brand to look at lingerie as a product for one’s pleasure and that of others, the secret and refined accomplice of eternal femininity.Brand Details
Founder
Pasquier Family
Brand Strategy
Market segment
Bridge
Core business
Underwear & Lingerie
Targets
Women
Last fiscal year ended on December 31, 2021
in Millions of CHF
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