Base
Apparel / Denim
Base is a brand which essentially brings the quality of its clothes. The brand uses fabrics developed with the most modern technological novelties that the textile industry can offer. Its colle...
Base is a brand which essentially brings the quality of its clothes. The brand uses fabrics developed with the most modern technological novelties that the textile industry can offer. Its collections translate a universe completely guided by design, uniting comfort, information and originality in its pieces. In a world full of temptations the Base culture breathes creativity in all its art forms found in urban centers. Also linked to this form of cultural expression is the technological convergence which is what fuels our public. And to satisfy it Base makes the effort to deliver not only a product but an image which is decidedly irreverent. Our public is young and very tuned in, its social class is A/B and its intellect wants more. These people are vain, attractive and love to be seen. They travel on the Internet not only seeking information but making of it an instrument to exhibit their opinions, their pleasures, and above all their dreams. Many look for their space in society through it. Their icons are celebrities of music, whether rock and roll or electronic, the cinema, design and street sports. These youths go about in groups, but maintain their individuality. They are authentic in their forms of expression and believe that attitude is everything.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women
The financial data for this brand is limited.
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