Björn Borg
Accessories / Active Wear / Apparel / Bags / Fragrance / Shoes / Underwear & Lingerie
Björn Borg is a Swedish group that owns and develops the Björn Borg brand. Fashion underwear is the core business and largest product area. Björn Borg also offer sportswear and fragrances as well a...
Björn Borg is a Swedish group that owns and develops the Björn Borg brand. Fashion underwear is the core business and largest product area. Björn Borg also offer sportswear and fragrances as well as footwear, bags & luggage and eyewear through licensees. Björn Borg is currently represented in around 30 markets, the largest of which are the Netherlands and Sweden.Brand Details
Founder
Björn Borg
Brand Strategy
Market segment
Mass Market
Core business
Underwear & Lingerie
Targets
Men, Women, Kids
Björn Borg Financial Report 2023
Last fiscal year ended on December 31, 2014