Blue Inc
Accessories / Apparel / Bags / Denim / Fragrance / Jewelry / Shoes / Swimwear / Underwear & Lingerie
Blue Inc is a leading men’s, ladies and youth boy’s fashion retailer based in the UK, offering the young fashion conscious individuals between the ages of 12-29 great affordable quality on trend fa...
Blue Inc is a leading men’s, ladies and youth boy’s fashion retailer based in the UK, offering the young fashion conscious individuals between the ages of 12-29 great affordable quality on trend fashion. The Company was founded back in 1912 originally trading as A. Levy and Son in East London. In 1968 the fascia Mr Byrite was established. Between 1997 and 2002 the stores were re- branded Blue Inc offering a young fashion menswear range. Following the acquisition of the business in 2006 by “Marlow Retail”, founded by Steven Cohen (Blue Inc's CEO) Blue Inc rapidly expanded its chain of stores across the UK to the present day of 200.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women, Kids
