Braccialini
Accessories / Bags
Braccialini is a 50-year old leather accessories company based in Florence, Italy. The company operates in 40 countries with 50 mono brand stores globally. Today, the company is led by her three so...
Braccialini is a 50-year old leather accessories company based in Florence, Italy. The company operates in 40 countries with 50 mono brand stores globally. Today, the company is led by her three sons Riccardo, Massimo and Lorenzo who have taken on three different roles in the company. Massimo is the style director, Riccardo the president of the Company and Lorenzo the marketing and communication director. The success of the name Braccialini can be accredited to the creative strive which makes it possible to come up with new collections every season with unusual taste and rich details.Brand Details
Founder
Lorenzo Braccialini
Designer
Massimo Braccialini
to
PresentBrand Strategy
Market segment
Bridge
Core business
Bags
Targets
Women, Kids
