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Charles Jeffrey LOVERBOY is a bold, avant‑garde fashion label created in 2015 by Scottish designer Charles Jeffrey, who transformed an East London queer club night into a globally recognised luxury...
Charles Jeffrey LOVERBOY is a bold, avant‑garde fashion label created in 2015 by Scottish designer Charles Jeffrey, who transformed an East London queer club night into a globally recognised luxury streetwear brand. Known for its theatrical runway shows and DIY aesthetic, the brand fuses subcultural references with surreal sartorial storytelling, creating gender-fluid pieces that resonate as part-performance, part-fashion.Brand Details
Founder
Charles Jeffrey
Designer
Charles Jeffrey
from
2015to
PresentBrand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women
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