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CHIMI is a Stockholm-based eyewear and lifestyle brand founded in 2016 by Daniel Djurdjevic and Charlie Lindström. Known for its bold use of colour, playful branding and accessible price positionin...
CHIMI is a Stockholm-based eyewear and lifestyle brand founded in 2016 by Daniel Djurdjevic and Charlie Lindström. Known for its bold use of colour, playful branding and accessible price positioning, CHIMI blends contemporary design with a strong digital-first and community-led approach, offering sunglasses and optical frames that sit between fashion, street culture and everyday wear.Brand Details
Founder
Daniel Djurdjevic and Charlie Lindström
Brand Strategy
Market segment
Mass Market
Core business
Eyewear
Targets
Men, Women, Kids
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