Dickies
Accessories / Apparel / Bags / Denim / Shoes / Underwear & Lingerie
Through its dedication to innovation and continual customer contact, Williamson-Dickie Mfg. Co. has transformed itself from a small bib overall company to the largest workwear manufacturer in the w...
Through its dedication to innovation and continual customer contact, Williamson-Dickie Mfg. Co. has transformed itself from a small bib overall company to the largest workwear manufacturer in the world. Sold in every state in the U.S., Dickies now offers a broad spectrum of work garments ranging from work pants and work shirts to denim jeans and women's workwear. Since its beginnings in 1922, every piece of Dickies workwear has stood for the quality, toughness, and pride that embodies the spirit of the American worker. C.N. Williamson and E.E. "Colonel" Dickie began their business careers in the "vehicle and harness" business in Bryan, Texas. In 1918, they made what turned out to be a momentous decision when they and a few friends established the U.S. Overall Company. Then, in 1922, C. Don Williamson joined with his father and cousin to buy 100% of the overall company on a one-third-each basis and renamed it Williamson-Dickie Manufacturing Company. From its early years, Williamson-Dickie enjoyed steady growth, slowed only by the Great Depression, and during World War II, the company was sequestered to produce millions of uniforms for the nation's armed forces. In converting to civilian production after the war, C. Don Williamson began a strategy of geographical expansion and established new production facilities, warehouses, and sales territories throughout the United States. In the late 1950's, Williamson-Dickie became an international company by expanding into the European market and the Middle Eastern market - where Texas oilmen introduced the Dickies brand to Middle Eastern oil fields. While Williamson-Dickie began as a bib overall company, today it has grown to be the number one manufacturer of work apparel worldwide. By continually expanding and updating its selection, Williamson-Dickie now offers garments ranging from its staple work pants and work shirts to items such as women's workwear, chore coats, and denim jeans. Dickies® workwear is currently sold in all 50 states and throughout the world in countries such as South Africa, Australia, Russia, Chile, Japan, Iceland, Canada, Europe and Mexico.Brand Details
Founder
E.E. Dickie
Designer
Deborah Fox
from
2005to
PresentBrand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women, Kids
Dickies Latest News
Dickies' Third Collaboration with BEAMS FUTURE ARCHIVE
Dickies and BEAMS FUTURE ARCHIVE join forces for the third time to offer a special-edition collection featuring oversized shorts.
Blondshell Joins Dickies
Dickies has appointed the Indie rockstar Blondshell as its latest brand ambassador.
Todd Dalhausser appointed new head of Dickies
Todd Dalhausser appointed new head of Dickies, the brand owned by VF Corp.
Dickies Revenue and Financial Report
Last fiscal year ended on March 31, 2023