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Jean Dinh Van is born in France with French origins, and wanted to be a sailor. Fortunately for women, influenced by his father who was a lacquerware craftsman, he decided to craft jewelry. He lear...
Jean Dinh Van is born in France with French origins, and wanted to be a sailor. Fortunately for women, influenced by his father who was a lacquerware craftsman, he decided to craft jewelry. He learned his jeweler’s craft at Cartier, and this proved to be the beginning of a long romance with metal. He set up his own workshop in Paris in the middle of the sixties. He took a real interest in everything happening in his time, especially in everything that was new, such as off-the-peg creations by Paco Rabanne and Pierre Cardin, Knoll furniture and the advertisements of Marcel Bleustien Blanchet, founder of Publicis. He aspired after a modern style of jewelry, from the constraints of preciosity. He wanted to invent a new Jewelry: more personal, more lifelike. Therefore, he moved away from the traditional approach by creating pieces of jewelry that are designed to reveal those who wear them rather than to impress those who look at them. He offered creations that resemble the women, far from the traditional constraints: the necessity of appearance, the discomfort of massive pieces, the frustration to wear them only on special occasions. He wanted to stamp his era with new shapes. He created jewelry which could be worm everyday for women undergoing liberation. It was for them that he created rings that no longer laddered tights. Far from a ceremonial jewelry, he offered an intimate luxury, and introduced modernity into the French Jewelry.Brand Details
Founder
Jean Dinh Van
Brand Strategy
Market segment
Premium
Core business
Jewelry
Targets
Women
Last fiscal year ended on December 31, 2020
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