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As a leading fashion brand in China with a brand positioning of popular luxury, EP has been guiding a fashion and elegant lifestyle It combines international trends with modern Chinese fashion ele...
As a leading fashion brand in China with a brand positioning of popular luxury, EP has been guiding a fashion and elegant lifestyle It combines international trends with modern Chinese fashion elements to provide a full collection of elegant, stylish and high quality apparel meeting the dressing needs of urban women at different occasions. ELEGANT PROSPER highlights dignity, beauty and elegance to meet the dressing needs of urban women at upscale social occasions. EP addresses the dressing needs of urban women at public spaces, including parties, workplace and daily life to highlight their romance, femininity and delicacy. EP.Jeans collection caters to urban women traveling, enjoying holiday or casual time during private hours, highlighting comfort, ease and vitality.Brand Details
Brand Strategy
Market segment
Premium
Core business
Apparel
Targets
Women
Deep Dive
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