Fendi
Accessories / Active Wear / Apparel / Bags / Fragrance / Jewelry / Shoes / Swimwear
The house of FENDI was established in Rome in 1925 with the opening of the first FENDI boutique – a handbag shop and fur workshop. Soon winning international acclaim, FENDI emerged as a brand re...
The house of FENDI was established in Rome in 1925 with the opening of the first FENDI boutique – a handbag shop and fur workshop. Soon winning international acclaim, FENDI emerged as a brand renowned for its elegance, craftmanship, innovation and style. Today FENDI is synonymous with tradition, experimentation and creativity.Brand Details
Founder
Edoardo Fendi
Designer
Maria Silvia Venturini
from
1994to
2020Karl Lagerfeld
from
1965to
February 2019Kim Jones, Artistic Director of women’s collections
from
September 2020to
PresentSilvia Venturini Fendi, Artistic Director of accessories and menswear collections
from
September 2020to
PresentBrand Strategy
Market segment
Premium
Core business
Bags
Targets
Men, Women, Kids
Fendi Latest News
Kate and Lila Moss in Latest Fendi Campaign
Fendi hires the mother-daughter pair Kate and Lila Moss for its newest Fendi Peekaboo Campaign.
Fendi x Chupa Chups
Fendi gave a surprise twist to its Fall 2024 show attendants by presenting a lollipop case that can be worn as a necklace or hooked-on bag made in collaboration with Chupa Chups.
Fendi's Stefano Pilati Collection
Fendi offers a toast to its Stefano Pilati Collection with a cocktail party at its uptown New Bond Street outlet.
Fendi to Boost Production in Italy
Fendi is increasing its capacity in production by launching a new production site in Tuscany, Italy.
Fendi Revenue and Financial Report 2022
Last fiscal year ended on December 31, 2022
Revenue per year
in Millions of EUR
