Database

Fenty Beauty

United States

2017

Make-up

Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin type...

Brand Details

Founder

Rihanna

Brand Strategy

Market segment

Value for Money

Core business

Beauty

Targets

Women

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Fenty Beauty Latest News

Fenty Beauty's Arcane

Fenty Beauty collaborates with the Riot Games' animated series Arcane to create a limited-edition makeup collection for fans and players.

Fenty Beauty Celebrates 7th Anniversary

Fenty Beauty welcomes its 8th year in the business with the launch of the Fenty Hair collection at Sephora.

Fenty Beauty x A$AP Rocky

Fenty Beauty and A$AP Rocky join hands for a campaign to unveil their brand-new Lux Balm with vitamin E + shea butter.

Fenty Beauty x Jazzelle

Fenty Beauty and Jazzelle have come up with a capsule collection showcasing unique shades that are never been seen before.

Fenty Beauty Financial Report 2023

Last fiscal year ended on December 31, 2023

Revenue per year

in Millions of USD

2023
2022
2021
2020
2018
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Income Statement Trend

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Revenue

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Operating margin

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Income Statement Highlights

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Deep Dive

Fenty Beauty, LLC financial report 2023

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Fenty Beauty Insights

Digital marketing

How Meta Helps Fashion and Beauty Brands to Succeed?

From community building and audience targeting to AR, VR, and social commerce, Meta is the go-to ...

Trends

The Ultimate List of Beauty and Skincare Brands by Celebrities

From Red Carpets to Skincare: Top celebrity-owned beauty brands making a difference in the industry.

Digital marketing

The Impact of CGI Marketing on Brand Advertising

Jacquemus, Stuart Weitzman, Gucci, and many more; CGI Marketing is taking over social media.

Trends

Top Strategies to Follow in Travel Retail

With the hike in traveling and the evolution in buying behavior, retailers and brands have to pav...

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