Fenty Beauty

United States



Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin type...

Brand Details



Brand Strategy

Market segment

Value for Money

Core business




Fenty Beauty Flash News

  • Fenty Beauty x A$AP Rocky

    Fenty Beauty and A$AP Rocky join hands for a campaign to unveil their brand-new Lux Balm with vitamin E + shea butter.


  • Fenty Beauty x Jazzelle

    Fenty Beauty and Jazzelle have come up with a capsule collection showcasing unique shades that are never been seen before.


  • Fenty Beauty is The Wealthiest

    Cosmetif, a UK-based beauty platform, has named Fenty Beauty the wealthiest brand of 2023, with an annual revenue of £ 477 million.


  • Fenty Beauty's New Phase

    Fenty Beauty is hosting a #FindYourFentyMatch pop-up in New York City and launched its first-ever shade-matching filter on TikTok.


  • Fenty Beauty Debuts in Roblox

    Fenty Beauty has made its first-ever appearance in Roblux for its Fenty Beauty + Fenty Skin Experience campaign.


  • New report says Fenty Beauty is the top celebrity beauty ...

    Fenty Beauty is the most successful celebrity beauty brand as per a new report by Cosmetify.


  • Fenty Beauty doubled its revenue in 2022

    Fenty Beauty doubled its revenue in 2022 with the help of a bigger distribution network and viral products.


  • Rihanna launches super bowl themed Fenty Beauty products

    Rihanna strategically launched a limited Super Bowl-themed edition of Fenty Beauty products to attract sports and beauty lovers during her performance at the Super Bowl halftime.


  • Fenty Beauty's Newest Face : Madison Beer

    Madison Beer has been named the latest ambassador for Fenty Beauty. The cosmetics line founded by Rihanna said the singer is its newest face.Beer also shared on her official Instagram account that she joined the Fenty family for ...


  • Fenty's Fortune

    According to Forbes estimates, Rihanna is now worth 1.7 billion dollars. But it's not her music that makes her so rich. The bulk of her wealth (an estimated $1.4 billion) comes from the value of Fenty Beauty, which Forbes can now...


Fenty Beauty Revenue and Financial Report 2022

Last fiscal year ended on December 31, 2022

Revenue per year

in Millions of USD


Revenue & Income Statement Trend

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Revenue and Income Statement Highlights

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Deep Dive

Fenty Beauty, LLC financial report 2022

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Fenty Beauty Insights

Sectors & Markets

Beauty and Skincare Brand Strategies for Zalphas

From Zara’s Mini Artists to Fenty Beauty’s Fenty Snacks, retail approaches engage teens and tweens.

Digital marketing

Social Commerce for Brands 2024

Live streaming, TikTok Shop, AI and more on Social Media Commerce to expand the brand’s market sh...


The Art of Education through Marketing

How to leverage marketing to educate fashion and beauty consumers?

Digital marketing

TikTok’s Booming Contribution to Fashion and Beauty

The Short-Video App drives high Media Impact Value for the brands.

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