Fenty Beauty
Make-up
Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin type...
Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. She developed the line with luxury conglomerate Louis Vuitton Moët Hennessey (LVMH), signing a deal in 2016 to produce Fenty Beauty through LVMH's Kendo division. Kendo Holdings, Inc, is an "incubator" company that manufactures cosmetics as white-label products[10] for sale through cosmetics retailer Sephora, another LVMH subsidiary, as well as other outlets.Brand Details
Founder
Rihanna
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Women
Fenty Beauty Latest News
Fenty Beauty x A$AP Rocky
Fenty Beauty and A$AP Rocky join hands for a campaign to unveil their brand-new Lux Balm with vitamin E + shea butter.
Fenty Beauty x Jazzelle
Fenty Beauty and Jazzelle have come up with a capsule collection showcasing unique shades that are never been seen before.
Fenty Beauty is The Wealthiest
Cosmetif, a UK-based beauty platform, has named Fenty Beauty the wealthiest brand of 2023, with an annual revenue of £ 477 million.
Fenty Beauty's New Phase
Fenty Beauty is hosting a #FindYourFentyMatch pop-up in New York City and launched its first-ever shade-matching filter on TikTok.
Fenty Beauty Revenue and Financial Report 2023
Last fiscal year ended on December 31, 2023
Revenue per year
in Millions of USD
