Forever New




Accessories / Active Wear / Apparel / Bags / Denim / Shoes

Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia. One of the fastest growing Australian brands, Forever New emerged in late 2006 as a start up retailer and n...

Brand Details


Amanda Goenka

Brand Strategy

Market segment

Mass Market

Core business






+61 3 9859 9111


Forever New Flash News

  • Forever New Strengthens Its Digital Structure

    Forever New is teaming up with a hybrid multi-cloud computing company Nutanix to build a base for its hybrid multi-cloud strategy and to assist in the evolution of customer experience.


  • Forever New India with Pooja Hegde

    Forever New India is showcasing its AW23 collection in 'A Time for Glamour' with Indian actress Pooja Hegde.


  • Forever New Crosses 20Bn

    Forever New India establishes itself as a fast-growing brand by crossing INR 20 billion in less than a year.


  • Forever New is expanding.

    The womenswear retailer, Forever New is opening new locations across South Africa, Canada, and the UK. Forever New is also starting on the South African market opening seven locations until the next spring collection launch.


  • Forever New has launched 'Be true Be you' campaign

    Forever New has launched Be True Be You to tell the stories of inspiring women who embrace their differences and turn challenges into opportunities, becoming the most authentic versions of themselves along the way. Australian bal...


  • More than 12 percent of Forever New’s online revenue is n...

    Forever New is taking its steps into personalisation to a new level with its latest partnership with Emarsys. This is generated from 14 customer journeys created in the Emarsys platform that delivers a ‘personalised, seamless omn...


Forever New Revenue and Financial Report 2022

Last fiscal year ended on December 31, 2020

Revenue per year

in Millions of AUD


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Revenue and Income Statement Highlights

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Deep Dive

Forever New Clothing Pty Ltd financial report 2022

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