Freda
Apparel / Shoes
Launched in 2008, Freda is Matches' own label, offering desirable capsule collections with a luxe, pared-back feel. These are the perfect style essentials to complement Matches' award-winning edit ...
Launched in 2008, Freda is Matches' own label, offering desirable capsule collections with a luxe, pared-back feel. These are the perfect style essentials to complement Matches' award-winning edit of the international and contemporary collections. The autumn/winter 2012 range has all the key building blocks for your new-season luxe wardrobe, timeless investment pieces with a cool modern edge. Think oversized cocoon coats with flip-up leather under collars, bound-edge silk tees, cropped flares, chunky-rib cashmere cardigans, the salt-and-pepper tweed trench, chic leather leggings, the classic white cotton shirt and the perfect go-anywhere fitted dress – all in an ultra-sophisticated colour palette, shot through with hits of bright cobalt blue and magenta. Freda is available exclusively online at matchesfashion.com and in London stores in Notting Hill, Wimbledon, Marylebone and Richmond.Brand Details
Founder
Ruth Chapman
Brand Strategy
Market segment
Premium
Core business
Apparel
Targets
Women
