Fresh
Body Care / Fragrance / Hair Care / Skin Care / Toiletries
In 1991, Lev Glazman and Alina Roytberg, Fresh Co-founders, set out to create the perfect artisanal soap. The launch of the now iconic Oval Soap Collection sparked their passion for developing prod...
In 1991, Lev Glazman and Alina Roytberg, Fresh Co-founders, set out to create the perfect artisanal soap. The launch of the now iconic Oval Soap Collection sparked their passion for developing products that are as indulgent as they are effective. It was Lev and Alina’s passion and clear vision that made Fresh the first company to pioneer the use of natural ingredients like sugar, milk, soy, and rice in modern day beauty treatments. They continue to launch brilliant beauty innovations, seeking out unique, natural ingredients used in time-honored rituals from across the globe.Brand Details
Founder
Alina Roytberg
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Men, Women
Fresh Latest News
Fresh and Shilla Duty Free's VIP Beauty Classes
Fresh and Shilla Duty-Free come together to host VIP beauty classes at Shilla's Prestige Lounge as a part of several events for the members of Shilla.
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