Fusalp
Accessories / Active Wear / Apparel / Underwear & Lingerie
In 1952, while ready-to-wear clothing was booming, two tailors from Annecy thought that the concept could be developed for ski wear. They used their know-how to conceive and develop the "Alpine str...
In 1952, while ready-to-wear clothing was booming, two tailors from Annecy thought that the concept could be developed for ski wear. They used their know-how to conceive and develop the "Alpine stretch pants, FIZZ" at the industrial level. This stage was the origin of the trademark "Fusalp creates ski fashion". They then introduced technical improvements and added comfort by putting the bottom of the pants leg outside the ski boot to protect the foot from the snow. Fusalp becomes THE leading brand in ski wear: it was internationally renowned for its know-how, the quality of its products and its technical innovations. The brand is distributed worldwide; the tight pants were worn by generations of skiers during the sixties and seventies. In 1984 the company was renamed "Créations Fusalp" and made a new start. The brand took on a new dynamic, imposing a distinctive style and adapting to the introduction of the snowboard with its brands "Virage, Voltige and Zone Off". Fusalp drawn on its inspiration from its past in "prêt-à-porter" and created prints with fluorescent and psychedelic colors which are worn with pleasure by snowboarders all over the world. In 1999, Fusalp launched its first summer collection and took its place as a major actor in the outdoor wearmarket. This collection covers the whole range of ski and outdoor wear to reflect an overall clothing behaviour. In 2006, Joel Gleyze, associate director since 1984, took personal control of Créations Fusalp. Using his 30 years experience at the company, he brings a new impetus to the brand. The brand asserts its positioning as far as product-technique-fashion with modern and creative collections. Inspired from its origins, a new visual brand identity was created. The brand asserts its positioning as far as product-technique-fashion while proposing a return to “vintage” in its winter collection.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Active Wear
Targets
Men, Women, Kids
Websites
http://www.fusalp.com/en/The financial data for this brand is limited.
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