G-Shock
Watches
G-Shock is a watch line developed by Casio in 1983, engineered for extreme durability and shock resistance. Designed to withstand drops, vibration and water exposure, it became known for its rugged...
G-Shock is a watch line developed by Casio in 1983, engineered for extreme durability and shock resistance. Designed to withstand drops, vibration and water exposure, it became known for its rugged construction, digital functionality and bold, oversized aesthetic. Over time, G-Shock evolved from a purely functional sports watch into a cultural icon, widely adopted across streetwear, music and skate communities. The brand frequently releases limited-edition collaborations, positioning it at the intersection of utility, technology and fashion.Brand Details
Founder
Kikuo Ibe
Brand Strategy
Market segment
Mass Market
Core business
Watches
Targets
Men, Women, Kids
The financial data for this brand is limited.
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