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Gold Bond’s heritage dates all the way back to 1908, when the original Gold Bond Medicated Powder was first introduced to consumers in the New England region. Arthur W. Guilford bought the formula ...
Gold Bond’s heritage dates all the way back to 1908, when the original Gold Bond Medicated Powder was first introduced to consumers in the New England region. Arthur W. Guilford bought the formula from The Rhode Island State Medical Association, who's conference of physicians originally developed it in 1882. For six years, Guilford mixed Gold Bond Powder in a small shop located on the top floor of a building at 47 Main Street in Fairhaven, Massachusetts. Right from the start, the unique powder enjoyed strong customer loyalty and a dedicated following that grew largely by word-of-mouth. Now in its second century of healing, Gold Bond currently offers a broad line of products, including some of the fastest growing hand and body lotions, as well as the top selling medicated body powder, foot powder, foot cream, and foot pain cream in America. Gold Bond. Does what it says.Brand Details
Founder
Arthur W. Guilford
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Men, Women, Kids
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