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In 1920, Helena Rubinstein revolutionized the world of cosmetics with her new personalized and innovative beauty regime. Her name was Helena Rubinstein. Fascinated by the beauty and the power that ...In 1920, Helena Rubinstein revolutionized the world of cosmetics with her new personalized and innovative beauty regime. Her name was Helena Rubinstein. Fascinated by the beauty and the power that it gives the women, she approached the greatest scientists of her time to better understand and respect the skin: skin type classification (1910), first moisturizing, anti-acne and sun care...she offered women the first waterproof mascara (1938) and the first modern mascara (1958). True to this heritage, the brands continues to expand into new territories, drawing on the most advanced research areas: first treatment with vtamin C in 1995, the first pure retinol anti-aging cream in 1999, the first plant stem cells in 2009 with Powercell, No.1 high-end serum in Japan. In 2008, Helena Rubinstein started a new adventure in the world of anti-aging creams with a partnership with Laclinic Montreaux and its founder, Dr. Pfulg, an internationally renowned cosmetic surgeon. The result of this collaboration: Re-Plasty, the first line of instant-effect cosmetic intervention cream. The cream-of-the-crop boasts a luxuriously rich texture and an addictive scent in a bottle that is fit to be a work of art. All of this and ultra-premium personalized cream too. So that women can take control of their lives.
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