HOKA
HOKA was born in the French Alps in 2009, when two athletes set out to design a running shoe that made downhill running feel like flying. Their first shoe, the Mafate, completely disrupted the indu...
HOKA was born in the French Alps in 2009, when two athletes set out to design a running shoe that made downhill running feel like flying. Their first shoe, the Mafate, completely disrupted the industry's minimalist leanings with its oversized shape and high-cushion design. It quickly won over elite ultramarathoners. The brand was inspired by the sensation and pursuit of flying down a mountain. Te reo Māori has a word, Hoka, that means “to fly” that perfectly captures this feeling.Brand Details
Brand Strategy
Market segment
Premium
Core business
Active Wear
Targets
Men, Women, Kids
HOKA Financial Report
Last fiscal year ended on March 31, 2026