BOSS
Accessories / Active Wear / Apparel / Bags / Denim / Fragrance / Shoes / Underwear & Lingerie
With its BOSS brand, the Company is reaching out to status-oriented, rationally-minded customers who wish to dress in a classic yet modern and high-quality style. The BOSS customer has exacting sta...
With its BOSS brand, the Company is reaching out to status-oriented, rationally-minded customers who wish to dress in a classic yet modern and high-quality style. The BOSS customer has exacting standards when it comes to quality and fit, and attaches great importance to an adequate value-for-money proposition. The shopping experience must also meet the highest standards, particularly with regard to personal service. BOSS offers this customer confident businesswear and refined casualwear collections in the upper premium segment, characterized by the highest quality, elegant cuts and clear designs.Brand Details
Founder
Hugo Boss
Designer
Jason Wu
from
2013to
February 2018Brand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women, Kids
BOSS Latest News
Hugo Boss has a new strategic partnership with Swiss yarn...
Hugo Boss has a new strategic partnership with Swiss yarn maker HeiQ
New Hugo Boss campaign and rebranding
New Hugo Boss campaign and rebranding featured TikTok star Khaby.
Hugo Boss to close down Italian factory
Hugo Boss to close down Italian factory, leading to trade unions strike
Hugo Boss gets loans to achieve sustainability targets
Hugo Boss gets loans to achieve sustainability targets
BOSS Financial Report 2024
Last fiscal year ended on December 31, 2022
