Accessories / Nail Care / Swimwear / Toiletries / Underwear & Lingerie

Hunkemöller is an originally Dutch company and the largest lingerie brand in the Benelux. It is our aim to provide innovative, fashionable product at affordable prices that will inspire you to unle...

Brand Details


Josephina Lexis

Brand Strategy

Market segment

Mass Market

Core business

Underwear & Lingerie



Hunkemöller Flash News

  • Hunkemöller International B.V. Moves to Cloud

    Hunkemöller International B.V. is jumping to the SAP S/4HANA Cloud Private Edition solution in partnership with Google Cloud to support its digital infrastructure.


  • Hunkemöller's New CEO

    Hunkemöller has appointed Brian Grevy, a former board member of Adidas, as its new CEO effective from February 1.


  • Hunkemöller Sees a Sales Growth

    Hunkemöller is facing a hike in its turnover, driven by its partnership with nShift to digitize the returns.


  • Hunkemöller with Google Cloud

    Hunkemöller approaches Google Cloud to offer a data-driven retail experience, using RISE with SAP® solution.


  • Hunkemöller is under new ownership.

    Lingerie brand Hunkemöller has been sold to Dutch investors with investment group Carlyle reinventing a minority stake. Goal of the partnership is their continued omnichannel growth strategy, building a loyal customer base and in...


  • Hunkemöller has been accused of misleading information ab...

    Next to the German companies Peek & Cloppenburg and Popken fashion group, Hunkemöller has been accused from a German consumer advocate. Apparently, the Dutch brand marketed part of their collection as sustainable cotton – how...


  • Lingerie brand Hunkemöller returns to Dutch ownership

    Lingerie brand Hunkemöller has announced it is to be sold to Dutch investors for an undisclosed sum. Amongst the new owners are Parcom, a Dutch investment company, and Opportunity Partners, the investment company of Dutch entrepr...


  • Hunkemöller opens its first store in China, followed by 4...

    Europe's number one lingerie brand; Hunkemöller opens its first store in Shanghai, China. . With the opening of the first store on June 15, 46 more Chinese stores are planned to be opened by 2023 and the brand will have a say in ...


Hunkemöller Revenue and Financial Report 2022

Last fiscal year ended on December 31, 2022

Revenue per year

in Thousands of EUR


Revenue & Income Statement Trend

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Revenue and Income Statement Highlights

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Deep Dive

Hunkemöller International B.V. financial report 2022

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Hunkemöller Insights

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