South Korea


Baby Care / Body Care / Make-up / Man Care / Skin Care / Toiletries

The brand name originated from the William B. Yeats poem “The Lake Isle of Innisfree." As the name itself implies, INNISFREE pursues beauty in its most natural form. Using select botanical extracts...

Brand Details

Brand Strategy

Market segment

Value for Money

Core business



Men, Women, Kids


+82 080 380 0114


Innisfree Flash News

  • Innisfree Rebrands Totally for the US Market

    Innisfree goes under rebranding of its packaging, logo, and beauty formulas for its US market with 43 relaunched products and 3 innovations.


  • Innisfree at Nykaaland

    Innisfree presents its latest collection and the fan favourites at the Nykaaland in Mumbai.


  • Innisfree Allies with Asiana Airlines

    Innisfree India is teaming up with Asiana Airlines to provide on-air Korean hospitality to the flyers by offering a special gift box.


  • Release of a Limited Edition Peanuts Collection by Innisf...

    A limited-edition skincare line has been released by the Korean cosmetic brand innisfree in collaboration with the famous comic strip Peanuts!


  • Innisfree’s Pop-up store in Seoul values the importance o...

    The cosmetic brand innisfree open their fifth upcycling store in Seoul in March 2022. The pop-up exhibition named “HOME SWEET HOME” includes limited upcycled storage boxes, illustrations and paper-made furniture all for deliverin...


  • Innisfree collaborates with TikTok.

    In April 2022, the cosmetic company partnered up with TikTok for a limited edition of a Clear Skin Special Set. The set includes innisfree’ Retinol Cica Repair Ampoule and the No-Sebum Mineral Powder.


  • Innisfree to exit the North American market

    K-beauty brand innisfree to close retail stores in North America and focus on the digital space


  • Innisfree entered the European market through Sephora

    Innisfree holding company AmorePacific Q1-21 report shows that revenue increased by 10.8%, Operating profit up 189.2%.


  • AMOREPACIFIC reduces the number of innisfree's offline st...

    AMOREPACIFIC started to increase efficiency by speeding up the innisfree offline store clearance in China.According to the industry on the 1st, AMOREPACIFIC's Innisfree plans to clear 90 stores this year after closing 40 stores i...


  • Brand reputation big data analysis results for cosmetics ...

    As a result of analyzing big data of the reputation of cosmetics brand in July, 1st was Olive Young, 2nd for Innisfree and 3rd place went to Missha.​The Korean Corporate Reputation Research Institute has a reputation research thr...


Innisfree Revenue and Financial Report 2023

Last fiscal year ended on December 31, 2023

Revenue per year

in Billions of KRW

2018 598,9
2017 642
2016 768

Revenue & Income Statement Trend

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Revenue and Income Statement Highlights

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Deep Dive

Amorepacific Group financial report 2023

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