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J.C. RAGS was born out of the ambitious plans of The Thomas Group.When the brand team returned from exploratory trips to the retailing capitals of the world, they planned to bring a new concept in ...J.C. RAGS was born out of the ambitious plans of The Thomas Group.When the brand team returned from exploratory trips to the retailing capitals of the world, they planned to bring a new concept in retailing to the Netherlands, and needed a menswear brand to add dimension to the product offer of DEPT stores. So in 1994, the first J.C. RAGS collection was launched. Inspired by the lifestyle stores of New York, J.C. RAGS has always offered a refreshingly uncomplicated solution to denim related fashion style. By understanding the key items that make up the twenty something’s wardrobe, J.C. RAGS found fantastic success in tuning into the zeitgeist of the mid nineties, and selling high volumes of the perfect basics, for which the brand became famous. This created a platform to build on for the future. Since then, J.C. RAGS has represented masculine, utilitarian cool. Strong, clear and uncomplicated.
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