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United States


Accessories / Bags

JanSport is an American brand of backpacks, now owned by VF Corporation, one of the world's largest apparel companies. JanSport is the world's largest backpack maker, and together, JanSport and The...

Brand Details


Murray Pletz

Brand Strategy

Market segment

Mass Market

Core business



Men, Women


+1 800 558 3600


JanSport Flash News

  • JanSport x Stranger Things Unveil Limited-Edition Collect...

    The start of JanSport's partnership with the cult-favorite Stranger Things Netflix series has been announced. Fans may join the crew in wearing the extremely cool packs from the new, limited-edition collection.


  • Jansport x Nicole McLaughlin collaborate

    Jansport and Nicole McLaughlin get through this collaboration to support the Slow Factory Fondation.


  • JanSport's campaign to support Gen Z mental health

    JanSport started the second part of its #LightenTheLoad campaign to promote the mental health of young adults and teens. The campaign began with weekly sessions on Instagram Live to observe Mental Health Awareness Month in May. T...


  • JanSport's first backpack made with 100% recycled fabric.

    JanSport has launched its first Backpack with 100% Recycled Fabric. The Recycled SuperBreak, each containing the equivalent of 20 plastic water bottles worth of recycled plastic, uses 900 Denier Polyester CORDURA® eco fabrics, ma...


  • JanSport Launches #UnpackThatChallenge Campaign and Donation

    JanSport announced plans to donate 10,000 backpacks to World Central Kitchen, a non-profit dedicated to creating smart solutions to hunger and poverty, in response to the COVID-19 pandemic. Through this donation, World Central Ki...


JanSport Revenue and Financial Report

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Deep Dive

VF Corporation financial report 2023

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