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John John was founded in 2006, focused on jeanswear with exclusive wash and design. John John has developed unique denim wash techniques aligned with the most recent technologies in the segment. ...John John was founded in 2006, focused on jeanswear with exclusive wash and design. John John has developed unique denim wash techniques aligned with the most recent technologies in the segment. In 2011 Restoque group bought the label and started expanding John John’s activities and product mix. In addition to the premium denim, the label now has tops, embroidered pieces, shoes, underwear, in addition to glasses, always in tune with the young, casual culture of jeanswear. Amazing details, unexpected cuts, nothing goes unnoticed. John John will have three lines: John John, with basic, essential pieces, must-haves in any wardrobe; John John Black, bringing evening wear and clothes for special events; and John John Made in Italy, a line of pants developed and manufactured in Italy, with the three essential characteristics to make premium denim, the three F´s: Fit, Fabric, & Finish. Sophistication, durability, cool factor and comfort transform John John into a label full of style and attitude. The showroom for multi-brand stores started in October 2011. The first flagship, at Oscar Freire Street, was inaugurated in February 2012, currently the near 40 stores of the Brand are located all over Brazil
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