Liz Earle
Body Care / Skin Care
Liz Earle is a British skincare brand founded in 1995 by Liz Earle and Kim Buckland on the Isle of Wight. The company is renowned for its use of naturally active ingredients and its commitment to c...
Liz Earle is a British skincare brand founded in 1995 by Liz Earle and Kim Buckland on the Isle of Wight. The company is renowned for its use of naturally active ingredients and its commitment to cruelty-free products. Its flagship product, the Cleanse & Polish™ Hot Cloth Cleanser, has garnered multiple awards and a loyal customer base. In 2010, the brand was acquired by Avon, and in 2015, it was sold to Walgreens Boots Alliance for £140 million.Brand Details
Founder
Liz Earle and Kim Buckland
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Women
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