Loewe
Accessories / Apparel / Bags / Fragrance / Shoes
The first question: how to say Loewe? The answer is “low-ay-ve”, the name of a company whose founding date, 1846, marks it out as one of the oldest purveyors of luxury leather goods in the world. ...
The first question: how to say Loewe? The answer is “low-ay-ve”, the name of a company whose founding date, 1846, marks it out as one of the oldest purveyors of luxury leather goods in the world. But before we talk of the superb craftsmanship which can be traced back to the 8th century when Spanish Córdoba leather was first prized by the crowned heads of Europe, before we talk about unique napa as soft as velvet, or even of today's artisans who are so skilled they can make super-soft unlined bags where the interior is as perfect as the exterior, we should speak of Spain. Spain, and especially Madrid, the stately yet lively capital, is deep in Loewe's soul. Spain is perhaps unique in Europe in that it is still what it was; for while resolutely international and innovative with its chefs, architects and Oscar-winning movie stars, the country's authenticity remains intense and alive. Modern Madrileños may no longer wear the lace mantillas of their grandmothers or (often) dance flamenco, yet a noble grace remains among those who hold on to their traditions with a fierce pride while embracing the freedom to do whatever they please. In 1996, the world's leading international luxury goods group, LVMH, acquires Loewe, following an international distribution agreement first struck in 1985. This facilitates both global expansion and protects an exceptional company for the future. Leather bags leather and suede garments of a quality few can hope to match, desireable small leather goods, as well as silk scarves and ties continue to be the pillars of Loewe. In 1997, American, Narciso Rodríguez is hired to create Loewe's ready-to-wear. From 2003 to 2007, this is the role of the Belgian, José Enrique Oña Selfa. In 2008, Stuart Vevers is named Creative Director. A new dawn is signalled with easy bags that are relaxed yet luxurious to touch, while Vevers also goes back to the soul of the eternal Amazona and modifies it with a light hand, adding such modern essentials as pockets for cellphone and wallet. A trench coat of astonishing lightness signals an ongoing dedication to Loewe’s supreme mastery as a leather maker combining tradition, innovation and excellence.Brand Details
Founder
Enrique Loewe Roessberg
Designer
Jonathan Anderson
from
2013to
PresentBrand Strategy
Market segment
Premium
Core business
Bags
Targets
Men, Women
Loewe Flash News
Loewe Revenue and Financial Report 2022
Last fiscal year ended on December 31, 2021
Revenue per year
in Thousands of EUR
