Maui Jim
Accessories
Now the fastest growing premium polarized sunglass maker in the world, Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the mar...
Now the fastest growing premium polarized sunglass maker in the world, Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colors of the island to life, our fledgling company engineered the revolutionary PolarizedPlus® lens. Incorporated into seven new sunglass styles, our Classic Collection was introduced. And with that, we have steadily built a cult following.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Eyewear
Targets
Men, Women
Maui Jim Latest News
Maui Jim's New Global Ambassador
Maui Jim has named Gossip Girl actor Evan Mock as its newest global ambassador.
Maui Jim Financial Report 2023
Last fiscal year ended on December 31, 2017