Max Mara

Reggio Emilia,



Accessories / Active Wear / Apparel / Bags / Denim / Shoes

The Max Mara collection is dedicated to glamour chic women who enjoy rediscovering a refined yet dynamic and practical look in everyday life. A modern and contemporary woman with a sophisticated a...

Brand Details


Achille Maramotti


Ian Griffiths





Brand Strategy

Market segment


Core business




Max Mara Flash News

  • Yara Shahidi is the 'Face of the Future' in Max Mara WIF ...

    Yara Shahidi has been named as the 'Face of the Future' at the 50th Max Mara WIF Awards.


  • Lucy Hale Designs For Weekend Max Mara

    Actress Lucy Hale has designed a special capsule collection for Max Mara's sub-label, Weekend Max Mara.


  • Max Mara Arrives in Roblox

    Max Mara has made its debut in Roblox with the “Max Mara Coats Adventure” where the user avatars have the ability to jump, run, and ride on the roller coasters with the 101801 coats.


  • #MaxMaraTeddyTen

    Max Mara celebrates the 10th anniversary of its Teddy Bear Icon Coat around the world with #MaxMaraTeddyTen.


  • Max Mara Celebrates the 10th Year of Teddy Bear Coats

    Max Mara is planning for a 'Great Big Global Fashion Adventure' in several cities to celebrate the 10th anniversary of Teddy Bear coats.


  • The Daily and Max Mara celebrates

    Max Mara, with The Daily, hosted a luncheon to celebrate the Hamptons pop-up store located at Topping Rose House.


  • Max Mara Unfurls Resort 2024

    Max Mara brings out its Resort 2024 collection in a combination of the brand's heritage and Swedish magic.


  • Lili Reinhart receives WIF Max Mara Face of the Future Aw...

    Actress Lili Reinhart got awarded the annual WIF Max Mara Face of the Future Award. Max Mara celebrates Reinhart as a businesswoman, talented actress and making women feel better in their skin. The brand especially honors her fea...


  • Max Mara’s Spring 2023 ready-to-wear collection explained.

    For the newest Spring 2023 collection Max Mara’s creative director Ian Griffiths’ muses were Renée Perle and Eileen Gray who inspired him for objects of masculine. Others were David Bowie and French workwear uniforms. The outcome...


  • Reason, Romance And Royals Are The Backbone Of Max Mara's...

    While originally planned to be staged in the gilded salons of the Yusupov Palace in St. Petersburg, Max Mara's Resort 2021 collection had to be cancelled due to the pandemic. And while its collection showing would have been the g...


Max Mara Revenue and Financial Report 2022

Last fiscal year ended on December 31, 2022

Revenue per year

in Millions of EUR

2015 550,51
2014 506,17
2013 483,3
2012 466,08
2011 447,04
2010 389,43
2009 393,95

Revenue & Income Statement Trend

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Operating margin

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Revenue and Income Statement Highlights

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Revenues by Region

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Deep Dive

Max Mara Fashion Group S.r.l. financial report 2022

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Max Mara Insights


Inside Asia's Affair with Quiet Luxury

Asia is gradually embracing quiet luxury and here is why and how.

Sectors & Markets

Emerging Growth Markets of the US

The potential markets of the US that the companies and brands should target.


Pop-Up Strategies To Dominate

Hermesmatic Workshop, Fendi Beach Club, Solebox x Adidas Handball Spezial and more; Pop-ups will ...


What is Quiet Luxury, and why is it so popular right now?

The Leading Brands Driving The Quiet Luxury Style

Explore All Insights

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