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Max Mara

Reggio Emilia,



Accessories / Active Wear / Apparel / Bags / Denim / Shoes

The Max Mara collection is dedicated to glamour chic women who enjoy rediscovering a refined yet dynamic and practical look in everyday life. A modern and contemporary woman with a sophisticated a...

Brand Details


Achille Maramotti


Ian Griffiths





Brand Strategy

Market segment


Core business




Max Mara Flash News

  • The Daily and Max Mara celebrates

    Max Mara, with The Daily, hosted a luncheon to celebrate the Hamptons pop-up store located at Topping Rose House.


  • Max Mara Unfurls Resort 2024

    Max Mara brings out its Resort 2024 collection in a combination of the brand's heritage and Swedish magic.


  • Max Mara’s Spring 2023 ready-to-wear collection explained.

    For the newest Spring 2023 collection Max Mara’s creative director Ian Griffiths’ muses were Renée Perle and Eileen Gray who inspired him for objects of masculine. Others were David Bowie and French workwear uniforms. The outcome...


  • Lili Reinhart receives WIF Max Mara Face of the Future Aw...

    Actress Lili Reinhart got awarded the annual WIF Max Mara Face of the Future Award. Max Mara celebrates Reinhart as a businesswoman, talented actress and making women feel better in their skin. The brand especially honors her fea...


  • Reason, Romance And Royals Are The Backbone Of Max Mara's...

    While originally planned to be staged in the gilded salons of the Yusupov Palace in St. Petersburg, Max Mara's Resort 2021 collection had to be cancelled due to the pandemic. And while its collection showing would have been the g...


  • Safilo and Max Mara Announce Termination of Eyewear Licen...

    Safilo and Max Mara have mutually agreed on the termination of their license agreement for the Max Mara collections of sunglasses and optical frames. The agreement will end on October 31, 2020. In 2019, the Max Mara license repre...


  • Max Mara Whitney bag revival

    To celebrate it's 5th anniversary Max Mara has launched a special edition of its Whitney Bag.


Max Mara Revenue and Financial Report 2022

Last fiscal year ended on December 31, 2021

Revenue per year

in Millions of EUR

2014 506,17
2013 483,3
2012 466,08
2011 447,04
2010 389,43
2009 393,95

Revenue & Income Statement Trend

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Operating margin

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Revenue and Income Statement Highlights

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Revenues by Region

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Deep Dive

Max Mara Fashion Group S.r.l. financial report 2022

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Max Mara Insights


What is Quiet Luxury, and why is it so popular right now?

The Leading Brands Driving The Quiet Luxury Style

Sectors & Markets

Licensing in the Fashion Industry

Key Companies Behind Branded Beauty Products and the Accessories

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