New York,

United States


Make-up / Nail Care / Skin Care

From a small, family-owned business created in 1915 to the world's number one make-up brand, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement,...

Brand Details


Thomas Lyle Williams

Brand Strategy

Market segment

Mass Market

Core business





+1 212 818 1500


Maybelline Flash News

  • Maybelline Gets New Global Ambassadors

    The K-pop girl band KISS OF LIFE has been named as the official global ambassadors of Maybelline.


  • Maybelline Loops in

    Maybelline promotes its Falsies Surreal mascara on a large AR mirror at the Gulliver Mall in Kyiv, Ukraine, with the assistance of


  • Maybelline in Microsoft Teams

    Maybelline has disclosed its first virtual make-up try-on in Microsoft Teams, powered by Modiface AI.


  • Maybelline's Sky High Mascara Ad

    Maybelline's new campaign uses graphic installations of a big mascara brush and fake lashes on the local transports of London.


  • Maybelline's Retailer into ₹3bn Revenue

    Combonation, an Indian retailer of brands including Maybelline, has come up with a strategic objective to attain INR 3 billion in revenue.


  • Maybelline has announced a partnership with Zynga enterin...

    The beauty company will play an ad, on their product Maybelline Mascara Merge. While playing the ad, users are given information and video content plus they earn points which can used within the host game.


  • Maybelline has a pop-up exhibition in collaboration with ...

    Some of Maybelline's best sellers including the Superstay Matte Ink and the City Mini Palette are wrapped in M&M's products. The collaboration is targeted to a younger audience that is living in a world of digitalization.


  • Gigi Hadid for the new Maybelline ad

    Gigi Hadid for the new Maybelline ad, where she poses on top of a New York cab.


  • Pokemon x Maybelline

    Pokemon x Maybelline: the makeup house is making its own Pikachu collection


  • Maybelline New York launches its new campaign #PressPlay

    Cosmetics brand, Maybelline New York, has rolled out its new campaign #PressPlay, urging consumers to resume their paused activities and press play on their lives.


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Deep Dive

L'Oreal SA financial report 2022

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Maybelline Insights

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