Mismo
Accessories / Bags
There’s an essence of elegance and romance at the core of Mismo that’s difficult to replicate among contemporary luxury fashion brands. What began as a simple idea in 2003 to counterbalance the uni...
There’s an essence of elegance and romance at the core of Mismo that’s difficult to replicate among contemporary luxury fashion brands. What began as a simple idea in 2003 to counterbalance the uninspired nylon briefcases and travel bags of the time has since blossomed into one of Denmark’s strongest accessories labels and a leader in the men’s luxury luggage market. From Mismo’s first collection in 2006 to today, husband-and-wife team Adam Bach and Rikke Overgaard have carefully considered every step along the way. Their combined vision for the brand is focused and direct, and in true entrepreneurial fashion they’ve found success using their own map instead of travelling a path dictated by tradition. With backgrounds in market economics and men’s tailoring, Adam and Rikke prove with each Mismo product that contemporary luxury design is possible without a regimented fashion design education. Instead, it’s their unique ability to manifest their memories and experiences into their designs that dictates the elegance and understatement of the brand’s product line. As a Danish brand of a Spanish name with bags manufactured in Turkey of supreme Italian fabrics, this continental element is one that touches every aspect of the company with purpose. Since their initial idea of the brand in 2003, Adam and Rikke have consciously ensured that every aspect of Mismo contributes to the whole. In the end, all of these elements combine beautifully to evoke a charming elegance that is distinctly Mismo’s own.Brand Details
Founder
Rikke Overgaard
Brand Strategy
Market segment
Premium
Core business
Bags
Targets
Men, Women
