Miu Miu
Accessories / Apparel / Bags / Jewelry / Shoes
Named after Ms. Miuccia Prada, President and stylist, Miu Miu was created in 1993 as a brand with an autonomous identity from Prada and has since evolved into one of the leading high fashion brands...
Named after Ms. Miuccia Prada, President and stylist, Miu Miu was created in 1993 as a brand with an autonomous identity from Prada and has since evolved into one of the leading high fashion brands in the world. Miu Miu is characterized by its avant-garde, sensual and provocative style, which seeks to evoke a luxurious sense of freedom and intimacy with attention to detail and high quality. Miu Miu target women are driven by a modern spirit of exploration and experimentation in their fashion choices. Our Group has made major efforts since 2005 to enhance Miu Miu brand's independent identity. For example, Miu Miu's store concept was dramatically autonomous with a stronger contrast between classic materials and futuristic elements to reinforce a consistent spirit of Miu Miu's modern luxury and sensual style. Miu Miu's commercial headquarters moved into an historic building in Milan separate from Prada's offices, and also moved Miu Miu's fashion shows from Milan to Paris, which the company believes align better with Miu Miu's brand. The men's collection was eliminated from the brand to focus on developing Miu Miu's unique image, and Miu Miu's DOS network began to expand at a faster rate than our other brands.Brand Details
Founder
Miuccia Prada
Designer
Miuccia Prada
from
1993to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Women
Miu Miu Flash News
Miu Miu Revenue and Financial Report 2022
Last fiscal year ended on December 31, 2022
Revenue per year
in Millions of EUR
