Miu Miu
Accessories / Apparel / Bags / Jewelry / Shoes
Named after Ms. Miuccia Prada, President and stylist, Miu Miu was created in 1993 as a brand with an autonomous identity from Prada and has since evolved into one of the leading high fashion brands...
Named after Ms. Miuccia Prada, President and stylist, Miu Miu was created in 1993 as a brand with an autonomous identity from Prada and has since evolved into one of the leading high fashion brands in the world. Miu Miu is characterized by its avant-garde, sensual and provocative style, which seeks to evoke a luxurious sense of freedom and intimacy with attention to detail and high quality. Miu Miu target women are driven by a modern spirit of exploration and experimentation in their fashion choices. Our Group has made major efforts since 2005 to enhance Miu Miu brand's independent identity. For example, Miu Miu's store concept was dramatically autonomous with a stronger contrast between classic materials and futuristic elements to reinforce a consistent spirit of Miu Miu's modern luxury and sensual style. Miu Miu's commercial headquarters moved into an historic building in Milan separate from Prada's offices, and also moved Miu Miu's fashion shows from Milan to Paris, which the company believes align better with Miu Miu's brand. The men's collection was eliminated from the brand to focus on developing Miu Miu's unique image, and Miu Miu's DOS network began to expand at a faster rate than our other brands.Brand Details
Founder
Miuccia Prada
Designer
Miuccia Prada
from
1993to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Women
Miu Miu Latest News
Miu Miu Literary Club in Milan
Miu Miu has opened a Literary Club named "Writing Life" in Milan for two days (17th and 18th of April 2024) to appreciate the works of Alba De Céspedes and Sibilla Aleramo.
Miu Miu x New Balance Trainers Has Topped
The Miu Miu x New Balance trainers, which were released in 2023, have acquired the top position in Lyst's Quarterly Hottest Product list in Q1 2024.
Miu Miu faces 58% Growth in 2023 Retail Sales
Miu Miu has recorded 58% growth in its 2023 retail sales and has fast-tracked by 82% in the fourth quarter of 2023. The CEO of the label thanks to its reworked product and styling senses that reached a wide range of consumers.
Prada Faces Sales Hike with Miu Miu
Prada SPA is witnessing a 17% YoY rise in revenue, thanks to Miu Miu's excellent performance.
Miu Miu Revenue and Financial Report 2023
Last fiscal year ended on December 31, 2023
Revenue per year
in Millions of EUR
